Mastering Generative Engine Optimization (GEO) from Tonex, Inc.

Mastering Generative Engine Optimization (GEO)

"Mastering Generative Engine Optimization (GEO)" dives into techniques for refining generative AI models to produce reliable, ethical, and optimized outputs across diverse applications. Participants will learn how to engineer model behavior, manage prompt alignment, and control content generation in high-stakes environments. As generative systems are increasingly targeted by adversarial prompts and data manipulation attacks, this course emphasizes protective layers and filtering strategies. Professionals will leave with the expertise to enhance generative system performance while minimizing cybersecurity risks linked to model misuse, data leakage, or social engineering vectors.

Course Overview

Overall Proficiency Level

2 - Intermediate

Course Catalog Number

T101

Course Prerequisites

None

Training Purpose

Functional Development

Management Development

Specific Audience

All

Delivery Method

Online, Self-Paced

Online, Self-Paced

Learning Objectives

Understand the principles of Generative Engine Optimization (GEO).
Analyze how AI and generative models influence search engine rankings.
Evaluate strategies for optimizing content for generative search experiences.
Implement techniques to leverage GEO for improved online visibility.
Discuss the ethical considerations and potential for misuse in GEO, impacting cybersecurity through manipulated search results leading to phishing or malware distribution.

Framework Connections

Design and Development

The materials within this course focus on the NICE Framework Task, Knowledge, and Skill statements identified within the indicated NICE Framework component(s):

Competency Areas

Work Roles

Feedback

If you would like to provide feedback on this course, please e-mail the NICCS team at NICCS@mail.cisa.dhs.gov. Please keep in mind that NICCS does not own this course or accept payment for course entry. If you have questions related to the details of this course, such as cost, prerequisites, how to register, etc., please contact the course training provider directly. You can find course training provider contact information by following the link that says “Visit course page for more information...” on this page.