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Consumer Insights and AI-Driven Concept Generation Essentials

"Consumer Insights and AI-Driven Concept Generation Essentials" teaches participants to harness AI and data analytics for new product development. Since consumer data is a prime target for cyber attacks, cybersecurity practices are critical to protect insights and maintain consumer trust. Learners will understand how strong data protection enhances ethical and secure concept development.

Course Overview

Overall Proficiency Level
2 - Intermediate
Course Catalog Number
T101
Course Prerequisites

None

Training Purpose
Functional Development
Management Development
Specific Audience
All
Delivery Method
Online, Instructor-Led
  • Online, Instructor-Led

Learning Objectives

  • Understand the importance of consumer insights in food product development.
  • Learn methods for gathering and analyzing consumer data.
  • Explore how AI can be used to generate and evaluate new product concepts.
  • Apply data-driven insights to create successful food innovations.
  • Recognize the critical need for secure handling and anonymization of consumer data used in AI-driven concept generation.

Framework Connections

The materials within this course focus on the NICE Framework Task, Knowledge, and Skill statements identified within the indicated NICE Framework component(s):

Feedback

If you would like to provide feedback on this course, please e-mail the NICCS team at NICCS@mail.cisa.dhs.gov. Please keep in mind that NICCS does not own this course or accept payment for course entry. If you have questions related to the details of this course, such as cost, prerequisites, how to register, etc., please contact the course training provider directly. You can find course training provider contact information by following the link that says “Visit course page for more information...” on this page.

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