The main aim of this course is to learn about the alternative marketing choices to consider in planning a marketing program that may involve the Internet. The Internet can play many important roles within a traditional marketing effort and it can also serve as the foundation of a firm's marketing effort. Although the Internet is increasingly prominent in successful marketing programs, recent developments have shown that it is not an easy ticket to success. Marketing and e-commerce professionals today need a good understanding of which marketing objectives that can be achieved using electronic tools.
Marketing Professionals, E-Commerce Professionals and anyone who is interested to emerge Internet as a role in the firm's marketing. The age requirement for attending the training or attempting this exam is restricted to any candidate that is at least 18 years old.
2700 Queens Plaza South, 2nd Floor
Long Island City, NY 11101
Best approached by traditional means, marketing is about anticipating and satisfying buyers needs. The purpose of this course is to acquaint you with the special behavioral considerations for buyers that emerge when the Internet plays a role in the firm's marketing.
The materials within this course focus on the NICE Framework Task, Knowledge, and Skill statements identified within the indicated NICE Framework component(s):
If you would like to provide feedback on this course, please e-mail the NICCS team at NICCS@mail.cisa.dhs.gov. Please keep in mind that NICCS does not own this course or accept payment for course entry. If you have questions related to the details of this course, such as cost, prerequisites, how to register, etc., please contact the course training provider directly. You can find course training provider contact information by following the link that says “Visit course page for more information...” on this page.