• Online, Instructor-Led
  • Online, Self-Paced
Course Description

This course is suitable for professionals of all levels and disciplines, and will prepare them for a specialized role within the overall marketing domain. It is an advanced Digital Marketing course for working Professionals, Business Owners and Job-seekers, crafted meticulously, covering various modules of Digital Marketing.

Learning Objectives

  • The role of digital marketing in overall marketing strategy.
  • Pertinent concepts in digital marketing, like, marketing datasets, dummy display ads, virtual website optimization, SEQ and soon.
  • Analytical concepts to measure marketing effectiveness. like, analytical software launching of dummy display ads, creating optimization of website through AdWords etc.
  • Application of the above learned concepts in the creation of a holistic online marketing plan, in line with the main marketing strategy.

Framework Connections

The materials within this course focus on the Knowledge Skills and Abilities (KSAs) identified within the Specialty Areas listed below. Click to view Specialty Area details within the interactive National Cybersecurity Workforce Framework.