This course is suitable for professionals of all levels and disciplines, and will prepare them for a specialized role within the overall marketing domain. It is an advanced Digital Marketing course for working Professionals, Business Owners and Job-seekers, crafted meticulously, covering various modules of Digital Marketing.
Learning Objectives
- The role of digital marketing in overall marketing strategy.
- Pertinent concepts in digital marketing, like, marketing datasets, dummy display ads, virtual website optimization, SEQ and soon.
- Analytical concepts to measure marketing effectiveness. like, analytical software launching of dummy display ads, creating optimization of website through AdWords etc.
- Application of the above learned concepts in the creation of a holistic online marketing plan, in line with the main marketing strategy.
Framework Connections
The materials within this course focus on the NICE Framework Task, Knowledge, and Skill statements identified within the indicated NICE Framework component(s):
Specialty Areas
- Strategic Planning and Policy
- Training, Education, and Awareness
Feedback
If you would like to provide feedback on this course, please e-mail the NICCS team at NICCS@mail.cisa.dhs.gov. Please keep in mind that NICCS does not own this course or accept payment for course entry. If you have questions related to the details of this course, such as cost, prerequisites, how to register, etc., please contact the course training provider directly. You can find course training provider contact information by following the link that says “Visit course page for more information...” on this page.