• Online, Instructor-Led
  • Online, Self-Paced

This course is suitable for professionals of all levels and disciplines, and will prepare them for a specialized role within the overall marketing domain. It is an advanced Digital Marketing course for working Professionals, Business Owners and Job-seekers, crafted meticulously, covering various modules of Digital Marketing.

Learning Objectives

  • The role of digital marketing in overall marketing strategy.
  • Pertinent concepts in digital marketing, like, marketing datasets, dummy display ads, virtual website optimization, SEQ and soon.
  • Analytical concepts to measure marketing effectiveness. like, analytical software launching of dummy display ads, creating optimization of website through AdWords etc.
  • Application of the above learned concepts in the creation of a holistic online marketing plan, in line with the main marketing strategy.

Framework Connections

The materials within this course focus on the NICE Framework Task, Knowledge, and Skill statements identified within the indicated NICE Framework component(s):

Specialty Areas

  • Strategic Planning and Policy
  • Training, Education, and Awareness

Specialty Areas have been removed from the NICE Framework. With the recent release of the new NICE Framework data, updates to courses are underway. Until this course can be updated, this historical information is provided to give better context as to how it can help you with your cybersecurity goals.

Feedback

If you would like to provide feedback for this course, please e-mail the NICCS SO at NICCS@hq.dhs.gov.