National CAE Designated Institution
  • Classroom
  • Online, Instructor-Led

This course explores the tools and techniques of professional social media management through hands‐on work with designing and managing social media campaigns. Students participating in this class will actively design, implement, and coordinate a series of social media management tasks that build a foundation in social media management while allowing students to gain valuable leadership, communication, and organizational skills. They will also explore the different issues and concerns may influence the widespread adoption and implementation of social media at the individual and national levels.

Learning Objectives

  1. Discuss various concepts, theories, and principles of social media management;
  2. Evaluate the needs of social media users using different research methods and web analytics;
  3. Design and build social media tools that address users’ needs;
  4. Plan and create a simple social media marketing campaign;
  5. Assess the success of and evaluate the return on investment of a social media campaign;
  6. Examine the issues and concerns influencing adoption of social media at the individual and national levels.

Framework Connections

The materials within this course focus on the NICE Framework Task, Knowledge, and Skill statements identified within the indicated NICE Framework component(s):

Competency Areas