Course Description
In this session, Edward Amoroso delves into the 26 tips that every leader should know about the perception of cybersecurity products pre- and post-sale.
Learning Objectives
Every business needs improved cybersecurity, but that doesn't mean it's something that sells itself. In fact, many businesses see cybersecurity as a cost rather than an investment that has returned value. Leaders should be able to communicate the benefits of improved cybersecurity from a business perspective, but some cannot and often may not consider what goes into marketing and selling cybersecurity products and services.