Enterprise Security Leadership: Selling and Marketing Cybersecurity Products from Cybrary

Enterprise Security Leadership: Selling and Marketing Cybersecurity Products

Online, Self-Paced

In this session, Edward Amoroso delves into the 26 tips that every leader should know about the perception of cybersecurity products pre- and post-sale.

Learning Objectives

Every business needs improved cybersecurity, but that doesn't mean it's something that sells itself. In fact, many businesses see cybersecurity as a cost rather than an investment that has returned value. Leaders should be able to communicate the benefits of improved cybersecurity from a business perspective, but some cannot and often may not consider what goes into marketing and selling cybersecurity products and services.

Framework Connections

Oversight and Governance

The materials within this course focus on the NICE Framework Task, Knowledge, and Skill statements identified within the indicated NICE Framework component(s):

Work Roles

Executive Cybersecurity Leadership

Feedback

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