Today’s digital customer is a new breed, no longer easily defined by age or generation. They are digital natives, online savvy, and using multiple channels to conduct their day to day affairs. In this course, you will learn the characteristics of digital customers and how the online world shapes their expectations. You'll learn how to utilize data and analytics using tools like conversion rate optimization and funnel analytics to build a better customer experience.
Learning Objectives
Knowledge of customer experience principles and practices
Framework Connections
The materials within this course focus on the NICE Framework Task, Knowledge, and Skill statements identified within the indicated NICE Framework component(s):
Work Roles
Feedback
If you would like to provide feedback on this course, please e-mail the NICCS team at NICCS@hq.dhs.gov. Please keep in mind that NICCS does not own this course or accept payment for course entry. If you have questions related to the details of this course, such as cost, prerequisites, how to register, etc., please contact the course training provider directly. You can find course training provider contact information by following the link that says “Visit course page for more information...” on this page.