As a product owner, your job is to identify, communicate, measure, and deliver value to the customer with the products that you and the team develop.
In this course, you'll learn about the product backlog, one of your key tools as a product owner, including how you can use it to define, maximize, and communicate value. Next, explore techniques you can use to both model and measure product value, and then focus on Kotler's product levels. Finally, learn about key economic terms and concepts, how an effective product value proposition helps you communicate value to your stakeholders, and about the relationship between the product backlog and your product goal.
Upon completion, you'll be able to recognize best practices and techniques for defining product value as a product owner.
Learning Objectives
{"discover the key concepts covered in this course"}