One key digital innovation associated with increased smartphone usage is the use of mobile apps. People like their mobile apps. It's estimated that mobile device users are using apps 90% of the time their devices are in use. Mobile lets you reach people where they are, and where they want to be, which represents a huge marketing opportunity. That's why if your organization doesn't have a marketing strategy for tapping into the mobile app market, you're already behind.
In this course, you'll learn about the importance of mobile marketing and of planning a mobile app strategy. you'll explore the different types of apps available, how to create marketing strategies to target each type, as well as the elements of a mobile app development framework.
Learning Objectives
One key digital innovation associated with increased smartphone usage is the use of mobile apps. People like their mobile apps. It's estimated that mobile device users are using apps 90% of the time their devices are in use. Mobile lets you reach people where they are, and where they want to be, which represents a huge marketing opportunity. That's why if your organization doesn't have a marketing strategy for tapping into the mobile app market, you're already behind.
In this course, you'll learn about the importance of mobile marketing and of planning a mobile app strategy. you'll explore the different types of apps available, how to create marketing strategies to target each type, as well as the elements of a mobile app development framework.