Course Description
This course introduces students to the American private enterprise system and the forms of businesses that operate within it. Students study the role of business in American society, international business activity, the impact of ethics and social responsibility on business, entrepreneurship and small business, and emerging trends in technology, organization, and management.
Topics covered include economics, management, marketing, accounting, and financial management.
Learning Objectives
- Analyze and assess the private enterprise system in the United States, and compare and contrast it to other world economic systems (Program Goal 3 BA, BM);
- Identify the concepts of social responsibility and business ethics and describe how they affect business practices (Program Goal 2 BA, BM);
- Describe the nature of entrepreneurship and the process and options involved in starting a small business (Program Goal 4 BA, BM);
- Analyze and describe the various functional areas of business: accounting, finance, management, and marketing (Program Goal 3 BA, BM);
- Analyze the use and importance of computers and information technology in each of the functional areas of business and in the conduct of business (Program Goal 5 BA, BM);
- Evaluate the impact of international business on the economy of the United States (Program Goal 3 BA, BM);
- Evaluate the impact of evolving and emerging issues on business practices Define key business terms and use the language of business (Program Goal 1 BA, BM).