Course Description
This course is suitable for professionals of all levels and disciplines, and will prepare them for a specialized role within the overall marketing domain. It is an advanced Digital Marketing course for working Professionals, Business Owners and Job-seekers, crafted meticulously, covering various modules of Digital Marketing.
Learning Objectives
- The role of digital marketing in overall marketing strategy.
- Pertinent concepts in digital marketing, like, marketing datasets, dummy display ads, virtual website optimization, SEQ and soon.
- Analytical concepts to measure marketing effectiveness. like, analytical software launching of dummy display ads, creating optimization of website through AdWords etc.
- Application of the above learned concepts in the creation of a holistic online marketing plan, in line with the main marketing strategy.